Presence is a system that provides actionable tools, expert knowledge, and emotional support to exhausted parents braving the adventure of getting their children to sleep.

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For the past year, I acted as the UI/UX lead at Presence Sleep. During this time, and as the company's first design hire, I crafted the company's design strategy and owned the mobile application's end-to-end product development cycle, leading and executing on: 

 

User Research: 

• In-depth interviews with (+8) parents of infants

• Leveraged co-design methods with experts from the Early Childhood Development Program (Colorado)

• Designed and Facilitated 3+ collaboration workshops with our larger team for product definition

• Translated findings into actionable insights

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Design Strategy: 

• Crafted our design strategy, from UX vision to goals and metrics ensuring alignment between design efforts and business objectives 

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UI/UX design: 

• Developed and managed the app's design system on Figma

• Built storyboards, journey maps and feature flows using Lucid Charts

• Designed wireframes and early prototypes (on Figma) as well as fully functional, high-fidelity prototypes (on Protopie)

• Built a responsive sms chatbot, that was deployed as part of a longitudinal study for service design

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Product Management: 

• Designed an onboarding curriculum and personally onboarded our offshore development team (+10 people)

• Orchestrated app deployment plans in a three-phased release for local and offshore teams (+16 people)

• Managed both team's work through Jira

• Oversaw UAT testing 

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... and more. 

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