PRESENCE SLEEP
For the past year, I acted as the UI/UX lead at Presence Sleep. As lead, I owned the mobile application's end-to-end product development cycle, transforming a loose-concept-word-cloud into a fully functional app, with over 90% success rate amongst early testers.
As the only in-house designer, I was responsible for everything from user research, to UX design, product management and UAT testing.
Impact:
- 70% reduction in (journaling) task time
- 90% success rate of service offering amongst early testers
Role - Research, UX, Product Management (click each role for details)
Year - 2022
Client - Presence Sleep
RESEARCH QUESTION
What are parents’ main causes for concern regarding their child’s health?
THE CHALLENGE
Presence (not yet called Presence Sleep) first hired me as a design researcher contractor. They had a loose idea of what they wanted their product to be and wanted my help initially to:
1. Conduct user research
2. Conduct Market research
2. Translate findings into a business opportunity
The loose-concept-word-cloud that I started with:
Hardware & Software
Smart Nursery
Baby wellness
Crypto
Coaching
PROVIDING PHYSICAL SUPPORT
Currently:
😰
Parents are unable to fully relax when their baby is napping because something could happen at any time.
Parents need both physical and cognitive support
RESEARCH PROCESS
Because the research topic was so vast and, from the get go, I sensed diverging opinions/ preferences in the group, I chose to pursue a research > workshop > focused research
approach.
I find this framework particularly useful in building a cohesive narrative and collaborating with an opinionated group.
To the right, you can see some of the frameworks I developed for and during this collaborative process.
THE SOLUTION(S)
2. Sarah and her Invisible Aligners
We addressed the miscommunication between nurses and families bu designing a fun and informative booklet called Sarah y sus Alienadores Invisibles.
The main goals of this booklet were to
1. to repeat and document information shared in the office
2. demystify common questions such as how to properly maintain aligners
